You would think that a new bike line would surprise us, but somehow we almost expected this. Don’t get us wrong though, we are still looking forward to seeing Ullrich’s line of three hand-crafted, Italian made, bikes up close. Prices are expected to range from €1,395 ($1,800) to €2,995 ($3,850) – did we mention this is frame only? Each one will bare a name related to a major success in his cycling career.

The Campione – the entry level offering – is named after his 1993 amateur world championship victory. It’s an aluminum frame / carbon rear stay combo, that will be custom manufactured to rider measurements. Next in the product line is the Olymp, which was named after Jan’s Sydney Olympics medals. It will be available in six different sizes and four color combinations. The Olymp should set buyers back €1,895 ($2,450) retail. The grand-daddy of the line will be known as the Grand Route – named after his 1997 Tour victory. Like the Campione it will only be available in custom sizing following a measurement and fitting session. Again, buyers get the choice of four different color variations.

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