Dick Lamb, the co-founder of the Balance Bar Company, has announced the launch of a new antioxidant energy drink called FRS. The ready to drink – i.e. no powders or mixing required – beverage begins an initial roll out in the Seattle area, but it seems that Lamb has national, if not global aspirations. While we have not had a chance to sample the new offering from Lamb, the release says that FRS is formulated to “provide a sustained energy boost, improved mental focus and powerful antioxidant protection.” As of now, FRS will be available in orange, lemon-lime, and wild berry. Cyclists may find the drink especially interesting, given that in a double-blind cross-over study which measured cycling performance, riders saw a 3.1% improvement in overall time. The study was published in the Journal of Sport Nutrition and Exercise Metabolism (Aug 2006). Product link.

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