Dick Lamb, the co-founder of the Balance Bar Company, has announced the launch of a new antioxidant energy drink called FRS. The ready to drink – i.e. no powders or mixing required – beverage begins an initial roll out in the Seattle area, but it seems that Lamb has national, if not global aspirations. While we have not had a chance to sample the new offering from Lamb, the release says that FRS is formulated to “provide a sustained energy boost, improved mental focus and powerful antioxidant protection.” As of now, FRS will be available in orange, lemon-lime, and wild berry. Cyclists may find the drink especially interesting, given that in a double-blind cross-over study which measured cycling performance, riders saw a 3.1% improvement in overall time. The study was published in the Journal of Sport Nutrition and Exercise Metabolism (Aug 2006). Product link.

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Posted by David at 4:50 PM | Permalink

BevNet recently took a look at Vitalize, a newly introduced line of beverages by Fuze. The drinks which are available in Blackberry Grape, Fruit Punch, and Orange Mango, are fortified with electrolytes, antioxidants, and also include 100% of the RDA of vitamins A, C and E. They are available in 16oz containers that have about 100 calories per 8oz serving. Overall BevNet offered up a pretty positive review of the drinks, giving 4/5 stars to Orange Mango & Blackberry Grape, and 3.5/5 stars to Fruit Punch. BevNet said the flavors of Orange Mango were well balanced, and that the moderately sweet and mildly fruity Blackberry Grape had been well formulated with great taste. Fruit Punch, the reviewers least favorite, still received a decent review, with BevNet saying that its flavors were on par with Orange Mango and Blackberry Grape, and that it had a “more mellow flavor than competing products.”

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Posted by David at 6:46 AM | Permalink